The Ivory Worldwide commissioned LAPD to provide lighting design to Hewlett Packard’s stand at the 2017 Mobile World Congress in Barcelona.
The stand was compact and complex, with no fewer than 12 identified discrete areas within 150 square metres. These ranged from mobile product display vignettes to meeting rooms and hospitality space. The brief called for controlled lighting, with each vignette having a different character. The aim was to create a space where visitors felt like they were walking into “a cool and cutting edge retail interior”.
On approach, a full width graphic banner bearing the familiar HP logo capped an open-sided stand. Primarily lit from the full stand height with track-mounted spotlights, the stand appears inviting due to the warmth of the light. LAPD selected the spotlights because of their minimalist looks and deep-recessed light source. They offered a discreet, powerful solution to the need for focussed and glare-free light to the displays. With an integral driver, each spotlight has a pure aesthetic.
The 3000K colour temperature creates a warm and inviting space. A high CRI ensures that colours were true to life.
The grid of track conformed to the structural support columns. A last-minute adjustment on site introduced a stretched fabric ceiling at 4 metres above the floor level. Our previous concept had included an ambient glow above 4 metres, but with this now excluded from the stand, the track-mounted luminaires would provide almost all of the light.
By using a mix of optics facilitated by the fast response of the manufacturer, we were able to adapt to the on-site change. As a result, we created the environment HP wanted – a bright and exciting space, enticing people to visit. Narrow beam spotlights highlight key points of interest, while wider optics provided ambient light. The excellent optical control meant that light was cast into the centre of each section of the stand without glare.