Berry Bros. & Rudd, Wine Shop, London
The 63 Pall Mall wine shop, follows traditional values of personal service and preservation of quality wine while infusing the space with modern wine shop elements.
Client
Berry Bros. & Rudd
Location
Pall Mall, London
Manufacturers
iGuzzini, Reggiani, Stoane Lighting, AFX, Holders Technology, Applec, DGA
Architect
Mowat & Company
Berry Bros. & Rudd is Britain’s oldest wine and spirits merchant, founded in London, England in 1698.
Their latest 63 Pall Mall wine shop follows traditional values of personal service and preservation of quality wine while infusing the space with modern wine shop elements.
Linear wallwashers make wine labels easily readable. The carefully controlled low light levels help preserve the wine and create a comfortable ambience.
Miniature spotlights highlight the wooden ceiling, made of 100-year-old barrels, while reminding customers of the origins of their favourite drink.
Within the dimly lit fine wine reserve, discreet mini downlights set above each unit ramp up and accent the wine when the custom drawers are accessed.
LAPD developed a personalised lighting strategy, using retail LED lighting and specialised controls to support the company’s rich history, quality of wine, and design elements.
The new shop surprises customers in traditional and modern ways in this remarkable retail premises.
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